Creating Alignment
In just 6 weeks, I lead and executed on designs that successfully aligned 20+ stakeholders from C-suite, engineering, product, brand, analytics, and marketing teams to merge two products with different audiences. The project included creating workshops, designing user-centered IA and UX, quantitative and qualitative UX testing, rapid UI design and prototyping in Figma, creating content, and overseeing brand copywriting.
Competitive and comparative audit to jumpstart new ideas for purchase flows
Workshop with 12 stakeholders that helped align product and marketing on content, users, and flows
IA restructure, proven with tree testing
Interactive wireframe prototypes that laid out new content and flows for testing
Successful user testing that helped prove out flows and garnered new insights
Pushing design forward by integrating a redesigned brand and voice
Adding playful motion to support the brand