Building belief
Built for the 1962 World’s Fair, Seattle Center Arena (now Climate Pledge Arena)—has always looked to the future. The arena was getting a complete redesign, to usher in it’s new future. The arena however, was known as a subpar music venue, had no NBA team (although a winning WNBA team!), and an untested hockey team.
The walk through sales experience had to convince suite buyers that the future of the arena was worth it.
Client Alignment Workshop
The driving idea
Where possibility is real
Seattle doesn’t trade on the way things have always been. We’re too busy looking forward, finding new ways, leading what could be.
For us, the path less travelled is the only way. It leads us here, to a place where we break ground and push possibility to its fullest potential.
On a quest for better, we look up, dig in and make it happen. The future is within reach if you dare to grab it.
Building a visual language for lines off the iconic roof line
Seattle’s Story
We were inspired not only by Seattle’s forward-thinking spirit, but also by the arena’s iconic slanted roofline. The result is an interactive journey that invites visitors to contribute towards the legacy of a city—and arena—where possibility is real.
Our storytelling installation celebrates sports, music, and community milestones while giving the NHL’s Seattle sales team an opportunity to learn about guests’ interests. Unexpected uses of technology are embedded throughout, with dichroic film amplifying light from cloudy skies, and layers of wood and glass adding dimension. Open and expansive, the preview center reflects the boundless vision of the Pacific Northwest.
